How Cool Brands Stay Hot: Branding to Generation Y

Type
Book
Authors
Van Den Bergh, Joeri
Behrer, Mattias
 
ISBN 10
0749468041 
ISBN 13
9780749468040 
Category
Imported - Modern Books  [ Browse Items ]
Publication Year
2013 
Publisher
Kogan Page 
Pages
288 
Tags
Business, branding 
Number of Copies
1 
Accession‎ No Call No Availability
99377   Yes

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