We Are All Weird: The Rise of Tribes and the End of Normal

Type

Book

Authors

Seth Godin

ISBN 10

1591848245

ISBN 13

9781591848240

Tags

Motivation & Self-Improvement, Motivational, Consumer Behavior, Marketing, Organizational Learning, Time Management

Description

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how. - from Amzon

Number of Copies